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Katie Marcus's Articles in Branding

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  • Let Charity Contribute To Your Brand
    Many companies use charity to both do something good while simultaneously enhancing their brand. The prototypical large effort in this arena was by American Express over 20 years ago in its effort to save the Statue of Liberty.
  • Branding Explained
    There are many ways to define a brand. For instance, BuildingBrands.com defines it as “a collection of perceptions in the mind of the consumer.” Also consider that “a brand is a promise,” according to Walter Landor, a brand design legend.
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