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Karen Scharf's Articles in Marketing

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  • How To Market In A Bad Economy
    Does this sound like you...the economy is going south, and you're starting to panic. You're worried about the financial health of your small business. You think about slashing your prices to stimulate your sales. You assume you need to cut back on your...
  • Tell Them Why They Should Buy
    Our customers don't know our products inside and out. They do not make the mental leap from features to benefits. We need to show them, to spell out exactly what our product or service will do for them.
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