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Karen Scharf's Articles in Email

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53% of Your Email Subject Lines Are Probably Broken Do you realize that 53% of your email subject lines are probably broken? According to a recent study by Pivotal Veracity, that's how many email subject lines don't display as the sender had intended. And, if you are doing your own email marketing, there is a very good chance that your own subject lines are among those that don't display properly. Best Practices For Your Email Newsletter Email newsletters are an excellent way to market your business, highlight your expertise and build a relationship with your prospects and customers. Email newsletters are relatively easy and inexpensive to produce, but that doesn't mean they're fool-proof. Can Your "Free" Marketing End Up Costing You Thousands? Many entrepreneurs start email marketing campaigns because they provide an easy, inexpensive way to stay in touch with prospects and clients. But beware! If you're not following these few simple rules, your "free" marketing could land you with thousands of dollars in fines. Email Marketing Plan of Attack to Increase Holiday Sales Here's a great plan of attack for using email marketing to supplement your sales during the holiday - and beyond. How To Design Your E-zine For "Images Off" Many internet service providers and email clients now default to displaying html messages with the images turned off. Up to 50% of your readers will never see any of the images embedded into your e-zine, but that doesn't mean they can't have a great user experience. How To Plan Your E-zine Re-Send You crafted a great e-zine campaign, and yet the sales aren't pouring in as you expected them to. Only a fraction of your readers actually opened your e-zine. Now what? Increase Open Rates: Be Direct With Busy Readers On-line marketer, ProspectZone, increased open rates by 28% and click-throughs by 53% in a recent split-test. What can you learn from their results? Time to Plan for Your 2008 Email Success October is generally the time I like to get ready for the next year. And in order to plan for 2008, it's imperative to evaluate 2007. Here is the straightforward assessment I use to critique my email marketing campaign for the year. I suggest you apply this evaluation to your own campaign as you put your 2008 email marketing plan together. Simply ask yourself the following questions. Top 10 Tips For Designing Your Holiday Email Campaign If you haven't started planning your holiday email campaign yet, what are you waiting for? Your competitors have had their plans in the works for weeks now. Here are a few ideas to help get you started. Turning Your Direct Mail Campaign Into An Online Lead Generating Machine Here's a GREAT way for you to save time, save money, and increase your sales leads. Let me tell you a quick little story... I have a client for whom I run a lead generation direct mail campaign. I've been trying to persuade him to move some of the campaign online in order to cut down costs and increase conversions. He's been a pretty hard sell, but I've finally managed to convince him.

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