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Offline Traffic Generation for Leads

Offline traffic generation is something which a lot of businesses with a website, especially web based businesses pass by. There are many methods of offline traffic generation which can be very effective. Your business can use print ads, television and radio to bring in more traffic to your website.
While it costs more than online advertising, if your product or service is one with a higher price tag, it can be well worth this expense. This is also a great supplementary strategy to your online advertising.
We recently worked with a client here in Sydney who is in the pest control business. They use ads in the Yellow Pages; a full page ad, in fact. Now we've added at the bottom of this ad an invitation to the reader to visit their website and download a free termite control report.
Even if prospective customers don't call them, they have another chance to reach them with this free offer and gather their contact information for future efforts to get their business. A complex and expensive service like termite control is a good one to advertise in this manner.
The idea here is to get people interested in your business and to drive traffic to your site using a freebie like a report. This will let you get the contact information of people who visit and download this free item; you will then be able to communicate with them via auto-responder and other means and educate them about your product or service - this will lead to contact being initiated by the leads when they have a need for your service.
If yours is a retail business, then this technique will also let you capture names for use in your newsletters or any sort of regular offers which your business provides. One example of a retailer doing this is Borders. Also, I have to note here that my local shoe store has an invitation to sign up for their online newsletter printed on each sales receipt. It costs them really nothing to do this, but brings in a lot of leads for their business. Offline marketing offers a lot of opportunities to build your business this way.
Name Capture and Follow Up
Using name capture and follow up involves asking for your prospective customer's contact information so that you can contact them later with other information. This is one of the very best methods of lead generation. If you can get a prospect's attention, you will find yourself with many more leads that are ready to buy from you.
This also works as a conversion strategy, since these visitors will be people who are interested in buying your product or service. This traffic generation strategy can bring in a lot of repeat visitors to your site.

Article Source: http://www.articleadventure.com

About the author: David B. Ascot will get you sales lead generation results and you will achieve more qualified prospects from online lead generation.

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