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How To Build Quality Relationships With Vendors And Lower Costs

By: Stu McLaren..

A select group of people, known as vendors and fulfillment companies, are crucial in taking your products from concept to cash. You will come across a wide range on vendors - graphic designers, web programmers, CD duplications, fulfillment houses - all of which will affect your business. If this group of individuals can affect how your business is run you want to build quality relationships with them. This article will outline a few tips on how to do just that, while lowering your fulfillment costs!

Number one, what you could do is send them referrals and recommendations. I constantly, as much as possible, try to send the people that I work with more and more business. The reason is because I want them to see the value of the relationship with me goes much further than the business I personally do with them. That way the relationship is not only benefiting them with the business that I give them, but the business that I also bring through the people that I associate with. They'll quickly see me in a favorable light. The key here is to try and provide them a benefit as quickly as possible - a great way is to send as many referrals as you can.

Joint venture projects is something else I have done with my vendors in the past. An example of this is when I worked with a graphic designer on a product. She did the graphic designer element, I put together the product and did the marketing side and then we split the profits.

Just like that I saved myself a ton of money! The costs for a graphic designer were gone and when I was first starting out I used this strategy a lot because I simply didn't have the money to put down for elements like that.

I'm sure some of you are thinking, "Good plan, except your only going to make half of what you could have made." Just stop and think about it. I take the standpoint that it is much better to get your projects actually completed and make some money instead of not getting anything completed and make no money.

If I wasn't willing to work on building that relationship with that vendor, that project would have never been completed. If I didn't get that project done I would be making no money from it. Instead that project would remain in the pile of possible ideas, bringing in no profit.

When you are on a tight marketing budget, you've got to get creative. And that is one creative idea that I've used. I've also used that with web developers.

Another tip I suggest when working with vendors and you want to save a lot of money is to do a lot of work ahead of time. By doing this you are going to save the vendor time and save them effort. Don't be afraid to ask them questions like, how you could save money, or what else you can do to cut down their time or effort. Vendors want to help you, they want to do business with you. They also know people have budgets to work within and they will help you figure things out.

Another idea is to create a template versus a one-off project, so that you can use it over and over again without incurring more costs each time. Let me explain that in a little detail.

Let's say, for example, you were looking to develop an E-book. Rather than asking the graphic designer to do a specific layout just for that E-book, why don't you hire the graphic designer to create a template for which you can use for any E-book that you generate?

Even though this may seem like a different approach, it will save you tons of money in the long run. For your graphic designer its about the same amount of effort, but saves you money. This is just another creative idea on how you can build quality relationships with your vendors but also save yourself a lot of money.

In this article, I've outlined a few really quick and easy strategies that can help you build stronger relationships with your vendors and fulfillment companies while saving your money. Many more strategies will come to you once you really start thinking about it.

May ideas come to you when you need them most!

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