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Email Marketing: Who Should Be Using Email Marketing To Promote Their Business?

If your business has been around for a time, you likely have several means of marketing. Should you add email marketing to your toolbox?

To help you decide, consider the criteria below.

1. Is email used by the majority of your intended audience?

Many people do depend on email to stay in touch with others, however, unless you are sure that your target market is in that group, you would be advised to find out for sure before investing a lot of time and money developing an email marketing system. That being said, if your investigation shows you that your audience is indeed a user of email, you can feel better about employing email marketing as a tool to help in your business.

2. Your product is not an impulse decision.

With exceptions duly noted, in most cases if prospects are willing to invest time to learn more about your product, you should strongly consider email marketing.

3. You can give away a sample, prior version, or "first chapter".

If you can offer a complimentary version product or service, email marketing will most definitely work for you. This is true for two reasons. First, the free offer encourages the prospect to overcome their reluctance to fill in their name and email address. Second, by giving them a free item, the prospect can take your company for a test drive with no risk.

Here's a great tip: you can naturally and easily talk about elements of your free item in a number of sequential email messages. If you gave your prospect a free fifteen-page report, you can and should send out at least one email asking if they received the report, and another message summarizing the first section, and so on. Another options is to simply break up the report up and send it out it in bite-size chunks over the next seven, ten, or more days.Why would you do this? Believe it or not, some of the people who download your report will not read it, and for those that do, the content will be reinforced by repitition.

4. You have a stable of other similar services or products that they may want to buy.

Having a supply of other products or services, or a "back end", is a sound business strategy. Do you understand why? By the time your prospect has bought, you will have invested a considerable amount of money and effort to locateg your prospect and also compel him or her to buy from you. You can be sure that some of them will then choose to buy more, if only you allow them to. A few will be interested in everything you have to offer. Bottom line: your most rewarding sales, both in terms of ease of acquiring it, customer satisfaction, and opportunity for referrals, are those you make to existing customers. It's not hard to grasp the reason: they quite simply want what you have to offer and they believe you will provide it.

If you are marketing an information product on how to begin selling on ebay, you may also choose to offer a workbook complete with checklists and other valuable information, a series of teleseminars, a personal coaching program, and perhaps a certification program.

Any type of business can make good use of email marketing.

Article Source: http://www.articleadventure.com

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